Step into fast food nostalgia with this authentic vintage-inspired t-shirt celebrating the legendary Wetson's, the innovative hamburger chain famous for its 15-cent burgers and distinctive orange circle branding. This classic piece captures the essence of what was once a beloved fixture of Northeast fast food culture.
Wetson's opened its first location in 1959 in New York, founded by Herbert Wetanson who wanted to compete with White Castle by offering small, affordable hamburgers in a clean, efficient setting. The restaurant featured a distinctive orange and white design with circular logos that became instantly recognizable throughout the New York metropolitan area. The chain's promise of quality burgers at just 15 cents each, along with their slogan emphasizing freshness and value, quickly attracted budget-conscious customers and families looking for quick, affordable meals.
At its peak in the mid-1960s, Wetson's operated over 70 locations throughout New York, New Jersey, and Connecticut. The restaurants became popular stops for commuters, students, and workers who appreciated the consistent quality and rock-bottom prices. The chain was particularly known for its small square burgers, crispy fries, and efficient counter service that kept lines moving quickly during busy lunch hours.
Unfortunately, increased competition from McDonald's and other rapidly expanding national chains made it difficult for Wetson's to maintain market share in the late 1960s. The company's regional focus limited its ability to achieve economies of scale, while rising food and labor costs made the 15-cent price point unsustainable. Most locations were sold to Nathan's Famous in 1975, ending over a decade and a half of serving affordable hamburgers to loyal customers throughout the Northeast.
Now you can keep the memory of this iconic burger chain alive with this premium quality t-shirt. The distressed, cracked vintage logo design on the front captures the weathered charm and timeless appeal that made Wetson's so special. The back remains clean and blank for a classic look.
- Material: 100% preshrunk heavy cotton (5.3 oz)
- Brand: Gildan 5000
- Fit: Classic unisex standard fit
- Sizes: Available in S, M, L, XL, 2XL, 3XL, 4XL, 5XL
- Colors: Multiple popular color options available
- Label: Tear-away for comfort
- Printing: State-of-the-art direct-to-garment technology for vibrant, long-lasting colors
- Design: Vintage logo on front only
This comfortable, durable shirt is perfect for fast food history enthusiasts, vintage New York memorabilia collectors, or anyone who appreciates the story behind classic regional burger chains. Whether you're a former customer reliving fond memories or discovering this piece of culinary history for the first time, this t-shirt serves as a tribute to the affordability and quality that made Wetson's a true original in Northeast fast food dining.
Honor the legacy. Wear the story.