Step back in time with this tribute to automotive innovation - the Studebaker "First By Far With A Postwar Car." This premium cotton tee celebrates the groundbreaking manufacturer that revolutionized the industry in the aftermath of World War II.
Studebaker made automotive history by being the first American automaker to introduce a completely new postwar car design in 1947, beating the Big Three by nearly a year. The company's bold "First By Far With A Postwar Car" advertising campaign captured the excitement of a nation ready to embrace the future. With their sleek, aerodynamic styling and innovative features like wraparound rear windows and low-slung profiles, Studebaker's postwar models initially flew off dealer lots and established the company as a design leader.
Despite early success and critical acclaim for their advanced styling, Studebaker faced mounting challenges that led to their eventual downfall. Limited production capacity meant they couldn't compete with the massive output of General Motors, Ford, and Chrysler. Rising production costs, labor disputes, and the company's decision to diversify into other industries diluted focus from their core automotive business. Quality control issues in the 1950s damaged their reputation, and by 1966, Studebaker ceased all automotive production, ending over a century of American manufacturing heritage.
Product Details
- Fabric: 5.3 oz, 100% preshrunk heavy cotton (Gildan 5000)
- Fit: Classic unisex cut for comfortable everyday wear
- Sizes: Small through 5XL to fit every automotive enthusiast
- Colors: Available in multiple popular color options
- Design: Distressed vintage logo on front chest, blank back
- Printing: Latest direct-to-garment technology for lasting durability
- Details: Tear-away label for maximum comfort
This isn't just a t-shirt - it's a conversation starter about one of automotive history's most ambitious and innovative manufacturers. Perfect for car shows, casual wear, or gifting to the automotive history buff in your life.
Celebrate the company that dared to lead when others followed.