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Founder Steve Herrell sold the business in 1977, new owners expanded too rapidly through franchising without maintaining quality control, the mix-in concept was widely copied by competitors including chains with better capitalization, operational difficulties managing franchise locations, dilution of the original quality and experience that made Steve's special, and mounting challenges as the novelty wore off and better-funded chains perfected the format led to decline. The chain contracted and essentially disappeared by the late 1990s, though Herrell went on to found Herrell's Ice Cream continuing his legacy.\u003c\/p\u003e\n\u003cp\u003eThis tee features the Steve's Ice Cream logo with a distressed, cracked vintage aesthetic that honors the birthplace of mix-ins.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium Gildan 5000 heavy cotton (5.3 oz, 100% preshrunk cotton)\u003c\/li\u003e\n\u003cli\u003eClassic unisex fit, available in sizes S-5XL\u003c\/li\u003e\n\u003cli\u003eMultiple popular colors available\u003c\/li\u003e\n\u003cli\u003eFront-printed logo with vintage distressed design\u003c\/li\u003e\n\u003cli\u003eBlank back\u003c\/li\u003e\n\u003cli\u003eTear-away label for comfort\u003c\/li\u003e\n\u003cli\u003eAdvanced direct-to-garment printing for lasting quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePerfect for ice cream innovation enthusiasts, Boston area nostalgia collectors, dessert history buffs, or anyone who experienced Steve's original mix-ins on the marble slab before imitators copied the concept Steve Herrell pioneered.\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Sand \/ S","offer_id":53896726675761,"sku":"15702394028186880573","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sky \/ S","offer_id":53896726708529,"sku":"23984422825558777475","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":53896726741297,"sku":"33654610926318226377","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Haze \/ S","offer_id":53896726774065,"sku":"11212844996858575030","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Azalea \/ S","offer_id":53896726806833,"sku":"20858350853295915762","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Mint Green \/ 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