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Step back into the golden age of West Coast banking with this authentic tribute to Crocker Bank, the pioneering financial institution that helped build modern California. Founded in 1870 by Charles Crocker, one of the "Big Four" railroad barons, Crocker Bank grew from a single San Francisco location into one of California's most trusted financial institutions. The bank's memorable "We've come a long way to go" advertising campaign became synonymous with progress, ambition, and the California dream throughout the 1970s and early 1980s.
Crocker Bank's popularity peaked during California's explosive growth in the post-war era, becoming deeply embedded in the state's economic development. The bank financed everything from suburban homes to major infrastructure projects, while its distinctive advertising and community presence made it a household name. The "long way to go" slogan perfectly captured both the bank's century-long history and California's endless possibilities, resonating with customers who saw the bank as a partner in their own journeys toward prosperity.
However, the savings and loan crisis of the 1980s and increasing competition from larger national banks created significant challenges for regional institutions. In 1986, Crocker Bank was acquired by Wells Fargo in a landmark $1.08 billion deal, marking the end of an era for California banking. While Wells Fargo absorbed Crocker's operations and customer base, the original Crocker Bank brand and its distinctly Californian character became part of the state's financial history, remembered fondly by customers who grew up with its optimistic vision of progress.
Product Details:
- Fabric: Premium Gildan 5000 - 5.3 oz, 100% preshrunk heavy cotton
- Fit: Classic unisex standard fit
- Sizes: Available in S, M, L, XL, 2XL, 3XL, 4XL, 5XL
- Colors: Multiple popular color options available
- Design: Distressed vintage logo on front chest, blank back
- Printing: State-of-the-art direct-to-garment printing for vibrant, long-lasting color
- Label: Convenient tear-away label for comfort
- Quality: Preshrunk cotton ensures lasting fit wash after wash
The deliberately distressed, cracked logo design gives this tee an authentic vintage feel that perfectly captures the retro charm of this beloved brand. Whether you're a California native, a collector of vintage banking memorabilia, or simply love unique West Coast history fashion, this comfortable cotton t-shirt is perfect for casual wear, regional pride events, or as a conversation starter.
Perfect for: California residents, vintage brand collectors, banking history enthusiasts, casual everyday wear, gift giving