Celebrate beverage history with this vintage-inspired tribute to one of the 1990s' most distinctive and polarizing alcoholic drinks. Zima wasn't just a beverage – it was the embodiment of 1990s innovation and the bold attempt to create an entirely new category of refreshing alcoholic drinks.
Launched by Coors Brewing Company in 1993, Zima emerged during the alternative beverage boom when consumers were seeking lighter, more refreshing options beyond traditional beer and wine. The clear, citrus-flavored malt beverage was marketed as a sophisticated alternative to beer, targeting young adults and particularly female consumers who might find traditional alcoholic beverages too heavy or bitter. Zima's crystal-clear appearance and crisp, clean taste represented a departure from conventional brewing, while aggressive marketing campaigns positioned it as the drink of choice for trendy, upscale consumers who appreciated innovation and style over tradition.
Zima's initial success made it a cultural phenomenon of the mid-1990s, spawning countless imitators and establishing the template for flavored malt beverages that would follow. However, the drink's association with feminine preferences and its sweet taste profile made it a frequent target of ridicule and jokes about its authenticity as an alcoholic beverage. Changing consumer tastes toward craft beer, wine, and premium spirits gradually eroded Zima's market position, while the rise of hard seltzers and other flavored alcoholic beverages offered more appealing alternatives. Despite periodic attempts at revival and limited re-releases for nostalgic consumers, Zima was permanently discontinued in the United States in 2008, marking the end of one of the beverage industry's most memorable experiments in alternative alcoholic drinks.
This tribute tee is crafted on the trusted Gildan 5000 platform. The distressed, vintage-style logo captures the faded fizz of 1990s beverage innovation, printed using advanced direct-to-garment technology for exceptional detail and colorfastness. Whether you're a beverage history enthusiast or simply appreciate the story of brands that dared to challenge conventional drinking preferences, this t-shirt lets you wear a piece of 1990s pop culture heritage.
Product Details
- 5.3 oz, 100% preshrunk heavy cotton for lasting comfort and durability
- Classic unisex fit that flatters all body types
- Tear-away label for ultimate comfort
- Standard fit available in sizes S-5XL
- Multiple popular colors to suit your style
- Front-only placement with blank back for clean, classic look
Honor the legend. Wear the history.