Step back in time with this nostalgic tribute to Borden, the iconic dairy company that promised families "If It's Borden, It's Got to Be Good" for over a century. Founded in 1857 by Gail Borden Jr., this pioneering company revolutionized the American dairy industry with innovations like condensed milk and became a household name synonymous with quality dairy products, from fresh milk to ice cream.
The company's initial success came from its commitment to food safety and quality during an era when such standards were inconsistent. Borden's famous slogan and beloved mascot Elsie the Cow helped build unprecedented brand loyalty, making their products a trusted staple in American refrigerators. The company expanded beyond dairy into snacks and other food products, becoming one of America's largest food conglomerates.
However, intense competition, changing consumer preferences, and financial struggles ultimately led to Borden's gradual decline. After multiple ownership changes and asset sales throughout the 1990s and 2000s, the company filed for bankruptcy in 2020, marking the end of this once-mighty dairy empire. The closure eliminated thousands of jobs and left many communities mourning the loss of a brand that had been part of American life for generations.
This premium t-shirt celebrates that golden era of American dairy with an authentically distressed logo that captures the weathered charm of vintage food brand memorabilia. The classic design features the iconic company logo on the front, while the back remains clean and unadorned.
Crafted on the trusted Gildan 5000 platform, this 5.3 oz, 100% preshrunk heavy cotton tee delivers comfort and durability. The tear-away label ensures irritation-free wear, while the classic unisex fit flatters all body types. Using state-of-the-art direct-to-garment printing technology, every detail of the vintage logo is perfectly preserved.
Available in sizes S-5XL across multiple popular colors.