Step into automotive history with this vintage-inspired tribute to one of Toyota's most ambitious brand experiments. The Scion "What Moves You" t-shirt celebrates the legacy of the division that attempted to capture young American drivers with distinctive design and customizable style.
Founded in 2003 as Toyota's youth-oriented division, Scion was created to attract younger buyers who weren't connecting with Toyota's mainstream offerings. The brand distinguished itself with bold, unconventional designs like the boxy xB and the sporty tC, targeting millennials and Gen Z customers with affordable prices and extensive customization options. Their "What Moves You" philosophy reflected Scion's commitment to individual expression and urban culture, featuring unique marketing campaigns that included partnerships with underground music artists and street art communities.
Despite initial success and a devoted following among younger drivers, Scion struggled to maintain sales momentum as the brand matured. Changing consumer preferences, the rise of crossover SUVs, and Toyota's desire to streamline operations led to declining sales figures throughout the 2010s. In 2016, Toyota announced the discontinuation of the Scion brand, ending 13 years of operation as most models were either discontinued or rebadged as Toyota vehicles, marking the end of Toyota's experiment in youth-focused automotive marketing.
This commemorative tee is crafted on the trusted Gildan 5000 platform with state-of-the-art direct-to-garment printing. The distressed, vintage-style logo on the front creates an authentic worn look that perfectly captures the urban culture aesthetic of 2000s automotive design.
Product Details:
- 100% preshrunk heavy cotton construction
- Classic unisex fit in sizes S-5XL
- Available in multiple popular colors
- Distressed, vintage-style logo placement on front
- Clean, blank back design
- State-of-the-art direct-to-garment printing
- Gildan 5000 base for proven quality
Whether you're an automotive enthusiast, 2000s culture nostalgic, or collector of discontinued brand memorabilia, this shirt serves as a compelling conversation piece about the division that asked "What Moves You." Own a piece of automotive history with this distinctive tribute to Toyota's bold experiment in youth-oriented vehicle design.