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Lums opened its first location in Miami Beach, Florida in 1956, founded by Stuart and Clifford Perlman. The restaurant quickly gained attention for its revolutionary cooking method of steaming hot dogs in beer, which gave them a distinctive flavor that set them apart from traditional boiled or grilled frankfurters. The chain's casual atmosphere, combined with this unique culinary approach, attracted families and young adults looking for something different from the typical diner experience. Word spread rapidly about these flavorful beer-steamed dogs, and the concept began expanding throughout Florida and eventually across the nation.
At its peak in the early 1970s, Lums operated over 400 locations across the United States. The chain became known not only for its signature hot dogs but also for its beer-steamed roast beef sandwiches, draft beer served in frosted mugs, and the iconic orange and brown color scheme that made every location instantly recognizable. The restaurants featured a casual, pub-like atmosphere that appealed to both families during the day and adults in the evening. Lums successfully positioned itself as a step above fast food but more approachable than traditional sit-down restaurants, creating a new category in the dining landscape.
Unfortunately, rapid expansion and increased competition from both fast food chains and casual dining restaurants began to strain the company's resources in the mid-1970s. Rising food costs, inconsistent franchise management, and the challenge of maintaining quality across hundreds of locations led to declining sales and profitability. The unique beer-steaming process, while distinctive, also required specialized equipment and training that made operations more complex than simpler fast food concepts. By the early 1980s, most locations had closed, and the final Lums restaurant shuttered in 1983, ending a nearly three-decade run that had introduced Americans to an entirely new way of preparing hot dogs.
Now you can keep the memory of this innovative restaurant chain alive with this premium quality t-shirt. The distressed, cracked vintage logo design on the front captures the weathered charm and timeless appeal that made Lums so special. The back remains clean and blank for a classic look.
- Material: 100% preshrunk heavy cotton (5.3 oz)
- Brand: Gildan 5000
- Fit: Classic unisex standard fit
- Sizes: Available in S, M, L, XL, 2XL, 3XL, 4XL, 5XL
- Colors: Multiple popular color options available
- Label: Tear-away for comfort
- Printing: State-of-the-art direct-to-garment technology for vibrant, long-lasting colors
- Design: Vintage logo on front only
This comfortable, durable shirt is perfect for food history enthusiasts, vintage restaurant memorabilia collectors, or anyone who appreciates the story behind innovative American dining concepts. Whether you're a former customer reliving fond memories or discovering this piece of culinary history for the first time, this t-shirt serves as a tribute to the creativity and entrepreneurial spirit that made Lums a true original in the restaurant industry.
Honor the legacy. Wear the story.